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The ''Whole Earth Catalog'' (WEC) was an American counterculture magazine and product catalog published by Stewart Brand several times a year between 1968 and 1972, and occasionally thereafter, until 1998. The magazine featured essays and articles, but was primarily focused on product reviews. The editorial focus was on self-sufficiency, ecology, alternative education, "do it yourself" (DIY), and holism, and featured the slogan "access to tools". While WEC listed and reviewed a wide range of products (clothing, books, tools, machines, seeds, etc.), it did not sell any of the products directly. Instead, the vendor's contact information was listed alongside the item and its review. This is why, while not a regularly published periodical, numerous editions and updates were required to keep price and availability information up to date. ==Origin== The title ''Whole Earth Catalog'' came from a previous project by Stewart Brand. In 1966, he initiated a public campaign to have NASA release the then-rumored satellite photo of the sphere of Earth as seen from space, the first image of the "Whole Earth." He thought the image might be a powerful symbol, evoking a sense of shared destiny and adaptive strategies from people. The Stanford-educated Brand, a biologist with strong artistic and social interests, believed that there was a groundswell of commitment to thoroughly renovating American industrial society along ecologically and socially just lines, whatever they might prove to be. Andrew Kirk in ''Counterculture Green'' notes that the ''Whole Earth Catalog'' was preceded by the "Whole Earth Truck Store". The WETS was a 1963 Dodge truck: In 1968, Brand, who was then 29, and his wife Lois embarked "on a commune road trip" with the truck, hoping to tour the country doing educational fairs. The truck was not only a store, but also an alternative lending library and a mobile microeducation service.〔Andrew Kirk. ''Counterculture Green.'' (Lawrence: Univ. of Kansas, 2007):48.〕 Kevin Kelly, who would edit later editions of the catalog, summarizes the very early history this way: The "Truck Store" finally settled into its permanent location in Menlo Park, California.〔John Markoff. ''What the Dormouse Said'', (New York, Penguin):154.〕 Instead of bringing the store to the people, Brand decided to create “accumulatively larger versions of his tool catalog”〔 and sell it by mail so the people could contact the vendors directly. Using the most basic typesetting and page-layout tools, Brand and his colleagues created the first issue of ''The Whole Earth Catalog'' in 1968. In subsequent issues, its production values gradually improved. Its outsize pages measured 11×14 inches (28×36 cm). Later editions were more than an inch thick. The early editions were published by the Portola Institute, headed by Richard Raymond. The so-called ''Last Whole Earth Catalogue'' (June 1971) won the first U.S. National Book Award in category Contemporary Affairs.〔 ("National Book Awards – 1972" ). National Book Foundation. Retrieved 2012-03-09. There was a "Contemporary" or "Current" award category from 1972 to 1980.〕 It was the first time a catalog had ever won such an award. Brand's intent with the catalog was to provide education and "access to tools" so a reader could "find his own inspiration, shape his own environment, and share his adventure with whoever is interested." J. Baldwin was a young designer and instructor of design at colleges around the San Francisco Bay (San Francisco State University (San Francisco State College ), the San Francisco Art Institute, and the California College of the Arts (California College of Arts and Crafts )). As he recalled in the film ''Ecological Design'' (1994), "Stewart Brand came to me because he heard that I read catalogs. He said, 'I want to make this thing called a "whole Earth" catalog so that anyone on Earth can pick up a telephone and find out the complete information on anything. ...That’s my goal.'" Baldwin served as the chief editor of subjects in the areas of technology and design, both in the catalog itself and in other publications which arose from it. True to his 1966 vision, Brand's publishing efforts were suffused with an awareness of the importance of ecology, both as a field of study and as an influence upon the future of humankind and emerging human awareness. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Whole Earth Catalog」の詳細全文を読む スポンサード リンク
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